When the local public Library was at the brink of being forced to shut its doors due to lack of funding. And then the award-winning Leo Burnett advertising agency stepped in to save the library with this brilliantly creative, provocative, and effective campaign about the issue.
On the other hand, I know that some people found this campaign appalling, of bad taste and that it didn't actually achieve that much; placing the results of the vote on the groundwork of the library workers and its supporters.
What are your thoughts on this campaign? Genius or terrible?