Troy, Michigan is a city in the Northern suburbs of Detroit in the USA.
When the local public Library was at the brink of being forced to shut its doors due to lack of funding. And then the award-winning Leo Burnett advertising agency stepped in to save the library with this brilliantly creative, provocative, and effective campaign about the issue.
When the local public Library was at the brink of being forced to shut its doors due to lack of funding. And then the award-winning Leo Burnett advertising agency stepped in to save the library with this brilliantly creative, provocative, and effective campaign about the issue.
I love this campaign, I think it's great, original, provocative and most definitely attention-grabbing. It achieved its goal through brilliant use of reverse-psychology!
On the other hand, I know that some people found this campaign appalling, of bad taste and that it didn't actually achieve that much; placing the results of the vote on the groundwork of the library workers and its supporters.
What are your thoughts on this campaign? Genius or terrible?
Vincent
On the other hand, I know that some people found this campaign appalling, of bad taste and that it didn't actually achieve that much; placing the results of the vote on the groundwork of the library workers and its supporters.
What are your thoughts on this campaign? Genius or terrible?
Vincent
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